Sports after-school programs have shown benefits for reducing children’s internalizing and externalizing behaviors and improving their socioemotional skills development, positive peer socialization, and prosocial behaviors. Nevertheless, lack of participation remains a challenge for many programs. We conducted nine (9) interviews with parents, residing in a primarily Hispanic-populated city in South Florida, and who had a child enrolled (or were planning to do so) in a soccer-for-development program called Fútbol con Corazón (FCC). We based the qualitative inquiry on the Theory of Planned Behavior to understand motivations and barriers to parental engagement. We conducted a codebook thematic analysis, in which two researchers analyzed the transcripts independently, then discussed discrepancies to reach consensus. Findings revealed that the most relevant factors for improving parental engagement included soccer’s cultural roots, perceived physical and mental health benefits for their children, and proximity to the park. The findings support a growing body of literature indicating that soccer related programs offer culturally sensitive approaches in addition to mental health promoting opportunities for Latino communities in the United States.