This paper proposes a promising tool for analyzing the contents of sport for development and peace (SDP) agency reports (activity or annual). Contributing to ongoing methodological discussions in this field is important since reports afford rich data when access to the ground is not timely, practical, or feasible. Building on Greimas’ Actantial model and the SDP Snakes and Ladders model, a semiotic analysis method specifically adapted for sport for development and peace projects is proposed. Such analysis of concepts that theoretically help or hinder sport for development projects are brought to the fore and serve as an initial waypoint when analyzing reports. By applying this approach to one specific sport for development project report (case study), this paper demonstrates that valuable insights about management priorities and practices may be obtained through the systematic and rigorous application of this proposed research tool. Moreover, the importance of content analysis as a precursor to, or in concurrence with, fieldwork is also discussed.