A history of drug trafficking in Medellin, Colombia resulted in the city receiving the dubious distinction of being the murder capital of the world in 1991. Over a quarter of a century later, drug trafficking has left a complex legacy of an illegal and violent culture, which has subsequently eroded values systems that leave disadvantaged children vulnerable to criminal activities. To begin addressing this social problem, the Conconcreto Foundation has leveraged Colombia’s passion for football in its sport-for-development (SFD) ‘Seedbeds of Peace’ programme. A case study design was used to illustrate how the ‘Seedbeds of Peace’ programme uses football as an analogy to teach life skills and redefine moral values. This case study adds to the limited theoretical understanding of how sport works in social change and further equips SFD practitioners with a sport mechanism not previously discussed in the literature.