This paper describes findings from an Indigenous student’s postgraduate research alongside an Indigenous rugby organisation, Otago Māori Rugby. The aim of this research was to explore how Otago Māori Rugby incorporated Māori values to enhance Māori identity and welRlbeing. This research utilised Kaupapa Māori Theory and methodology (Smith, 2015). Five semi-structured interviews were completed with members of Otago Māori rugby on topics related to Māori identity and wellbeing. Deductive and inductive analysis was used. The main findings are presented in “Te Papa Tākaro o te Tuakiri: The Field of Identity”. The two primary deductive themes were the application of: taonga tuku iho (cultural aspirations principle) with the subthemes of whakapapa (genealogy), identity, Te Reo Māori (Māori language) and tikanga (custom); and whānau (extended family structure) with the subthemes of whanaungatanga (relationship building) and community involvement. The four primary inductive themes that emerged were: (a) whakaurunga (engagement); (b) tangata whenuatanga (people of the land); (c) influence of cultural values for mainstream; and (d) safe avenue for rangatahi (youth). The findings will contribute towards understanding the importance of Māori cultural values, identity, and wellbeing within Indigenous sport.